Introducing Cushe...

We are very proud to announce that Coffin on Cake PR have been appointed by Cushe Footwear to handle all UK press office activity for the brand with immediate effect.
Cushe Footwear, owned by Wolverine World Wide, have charged us with promoting the brand and it’s products throughout the UK's media, supporting their UK sales growth and brand strategy. We plan to support and publicize the Cushe brand by utilizing and communicating key products and brand assets including the brand’s ambassadors, Professional Surfer Mitch Corbett and Freestyle Skiing Champion Becky Hammond; it’s three distinct lifestyle product ranges Urban Safari, Universal Traveller and Coastal Supremacy, and Cushe’s new SS’11 product releases including the brand’s newly developed environmentally focused range C.L.I.M.A.T.E.
Born in the UK in 2004, Cushe was acquired in 2009 by Wolverine World Wide, one of the world’s leading marketers of branded casual, active lifestyle and outdoor sport footwear and apparel, with a portfolio of highly recognized brands including Merrell®, Sebago®, Hush Puppies® and CAT® carried by leading retailers globally in 180 countries and territories. Speaking about the PR appointment, Ciaran Henderson, Global Marketing Manager for Cushe said; “It was really important that we found an agency that understood and could communicate the Cushe lifestyle and our product design. Our seasonal collections are broken into three distinct ranges to take the wearer from everyday use in the city and urban environments onto weekends away and coastal living and through to their holidays and adventure travels. Coffin on Cake showed a great understanding of how they can communicate with these lifestyle identities and we’re looking forward to building a lasting relationship with them.”
We begin UK press office activity with immediate effect, working with Cushe’s AW’10 collection, contact: press@coffinoncake.com for all enquiries.