Monday, March 8, 2010

Coffin on Cake PR wins Rip Curl account

We're proud to announce that Rip Curl Europe have appointed us to handle all UK press office activity for the brand with immediate effect.
Following UK communication campaigns for events including the Rip Curl Pro Search WCT and Rip Curl's UK flagship store launch in 2009, Coffin on Cake PR have been chosen by Rip Curl Europe to promote the brand and it's products throughout the UK's media.
Dean Bennett (Coffin on Cake Director) said, "We're thrilled to be supporting Rip Curl with their communications, the brand's history and heritage in surfing is incredible and they continue to lead the way in product, events and marketing innovation. 2010 will be a very exciting year for the brand, with leading UK and Global events planned as well as some truly groundbreaking new product releases and fashion lines which we'll be promoting with passion through a targeted communications strategy and with a PR team that truly understands the spirit of the Search."
Speaking about the PR appointment Olivier Lemoine, Men's Division Manager for Rip Curl Europe, said "We are really excited to begin a long term relationship with Coffin on Cake, they are a full service publicity agency with a proven track record of delivering impressive coverage for Rip Curl and completely understand why the Search is the driving force behind our progress and vision. They will support us through our grass roots activity that continues to make us the market leader in surfing, but they’ll also be pushing the brand to a new level by promoting all our assets."
We begin UK press office activity focused on all consumer, fashion, sports and news media, with immediate effect working with Rip Curl's Spring/Summer'10 collections and will showcase the Rip Curl brand and present the Fall/Winter'10 collections as part of our upcoming media open day on the 21st of April. Contact press@coffinoncake.com for details or go to www.ripcurl.com.

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