Over the last 3 years, Rip Curl's innovative 'Artist of the Search' program has brought together artists, unique destinations, and a creative mission all within the realm of the "Search" to create a distinctive collection of products.
New for 2011, Rip Curl Indonesia joins the program by giving the artistic public a chance to get involved by creating the event artwork for the upcoming Rip Curl Cup Padang Padang 2011.
The Rip Curl Cup at Padang Padang is the most prestigious and longest running surfing event in SE Asia, held at one of the most mystical, iconic and dangerous waves on the island Bali. The event is also unique in the fact that it pits the best local surfers against some of the world’s best tube riders, making it one of the most talked about events in the global surfing calendar.
From the winning artwork, Rip Curl will create a merchandise range that includes tee shirts, boardshorts, sandals, hats and accessories all made from eco friendly materials to support the event.
Not only will the winning artist get the chance to showcase his or her artwork to millions of people all around the world in the promotion of the event, but Rip Curl will also give them a MACBOOK PRO.
Rip Curl’s SEA Marketing Manager James Hendy explains, “The Rip Curl Cup Padang Padang Invitational is the crown jewel of all surfing events in the region. With good Padang Padang only breaking a few times each year it gives the contest a very mystical vibe, and it’s an incredible spectacle when the right swell brings the wave to life. Our ‘Artist of the Search’ program ties in perfectly with the theme of this event, giving the public a chance to get involved. We’re all really excited to see the entries and find a winner whose art best captures the essence of this unique event.”
The closing date of the competition will be the 31st of March 2011, and a select panel of artists and Rip Curl designers will choose the winner on the 7th of April. Rip Curl will then start production and use the artwork to promote the event beginning in May, with the first collection of merchandise hitting the shops in June.
For more information about Artist of Search Padang Padang and to download the PDF entry form and design template go to www.asia.ripcurl.com/
James Hendy Marketing Manager SE Asia Region Rip Curl Jl. Sunset Road #69 Kuta, Bali 80361 Indonesia Phone: +62 361 75445 Fax: +62 361 751745 Mobile: +62 81999473541 | www.ripcurl.com GO ON ...... SEARCH !! Use of the RIP CURL trademarks by Rip Curl Pty. Ltd. under license from Rip Curl International Pty. Ltd. |
Rip Curl Planet - Please think about the environment before you print |
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Tim Hain
Media Director- Coca-Cola ISC Tour
CV. Selancar Indonesia (ISC)
Jl. Raya Kuta No. 21
Pertokoan Kuta Raya Blok 9 Abian Base
Kuta, Bali 80361
INDONESIA
Phone/Fax: +62 361 768293
Mobile: +62 8123606674
Email: tim@isctour.com
www.isctour.com
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