GOTCHA!

Iconic surf brand Gotcha is being re-launched in Europe by a group of entrepreneurial champion surfers and businessmen who have more than 40 years of textiles industry experience and an abundance of surf industry knowledge between them.
Gotcha has had a brief absence from the European market since Na Pali (Quiksilver group) gave up the Gotcha European license in November 2007, the brand is now being relaunched throughout Europe, with new products in store for Summer 2009, and much anticipation for their next collection which is accompanied by a very strong commercial offering.
The team behind the re-launch of the brand bolster years of commercial, marketing, and surf experience between them, with former Israeli surfing champion and founder of the Israeli Surfing Association Simon Doyev heading up the management team. Simon boasts 25 years experience in the textiles industry from manufacturing and distributing branded goods throughout Europe with his highly successful company TVMania which has head offices in Paris and a wide infrastructure and distribution network throughout Europe supplying major retail networks a selection of apparel, home ware, and accessories in both the Branded and TV Licensed Merchandise markets. Doyev now combines his passion for business with his passion for surfing. Commenting on his new venture he said, “this has always been a dream for me, to take on an iconic brand like Gotcha and develop it for the demands of today’s market. I’m a surfer through and through and Gotcha’s Fish-man has always been an iconic logo that has inspired me since I was a kid.”Doyev has developed a team of well established professionals around him to take up higher management positions within the company, with the appointment of Geraud Marechal as European Brand Manager, Arthur Rashkovan as European Marketing Manager, and legendary 80’s Aussie surfer Richard “Dog” Marsh heading up the European Surf Team.
Gotcha will re-launch in stores across Europe in Spring 2009 with a new approach to the market, focusing on an authentic and affordable line of surf fashion that carries the spirit and style the brand is famed for.
Go to: www.gotcha.com