Live and direct!

The Alpinestars Apex Initiative website goes LIVE TODAY! The new site includes the first Apex Initiative collaboration which is from Mark Arcenal of FATLACE and you can buy his limited edition version of Alpinestars' Shibuya shoe and a T-shirt style online now. Here's some more details about the Apex Initiative and check out this video capturing Mark’s passion for design, Motorsports and his influences...
Alpinestars Apex Initiative: The apex represents a point where two directions meet; the transition from entrance to exit. The pinnacle. The Alpinestars APEX INITIATIVE will exist as a transition and weight transfer from Alpinestars’ commitment to and passion for motorsports, into a creative venture, combining fashion, technology, art and culture. APEX INITIATIVE will serve as a collaboration of creativity, representing the meeting point of motorsports, culture and lifestyle. www.apexinitiative.com