International art inspired lifestyle and snow sports fashion brand Avalaan have appointed Coffin on Cake PR to handle all UK press office activity for the brand with immediate effect.Speaking about the appointment Coffin on Cake Director Dean Bennett said, “We’re delighted to be supporting Avalaan, their products are second to none and continually developed by a young and passionate team of engaging athletes and artists, they truly live the markets they work in which reflects in their collections and makes this young brand undeniably credible for their consumers.”
With their UK offices and flagship store based in Bristol, UK, and key retailers across Europe, Avalaan have become renowned with core-sports consumers for producing the highest quality, and most innovative, art inspired technical snow wear collections for skiers and snowboarders with corresponding street fashion collections driven creatively by their extensive team of artists, professional athletes and musicians known collectively as The Avalaan Familia.
Speaking on the brand’s expansion and development, Avalaan Managing Director Logan Hall said, “We’ve been rapidly building on the success of the Avalaan brand throughout Europe, from choosing to produce a 100% organic street wear range for our Spring/Summer ’10 collection, to recently launching our new look website with our retailer integrated European web-store powered by Shopatron things are really booming. Our UK flagship store was opened earlier this year giving us great high street presence and we’ve brought in a dedicated womenswear designer to develop our girls collections. Alongside additions to the sales force in the UK, new international distribution partners, and the appointment of Coffin on Cake we are confident that Avalaan will continue to go from strength to strength and build on the Avalaan Familia’s success to date.”
Check out Avalaan's all new website at www.avalaan.com and for all media enquiries contact: press@coffinoncake.com.
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