Coffin on Cake PR to Support Pull-in Underwear

Pull-in Underwear has appointed Coffin on Cake PR to handle all UK press office activity for the brand with immediate effect and will be working alongside Pull-in to promote their innovative and unique range of products and support their growth throughout the UK market.
Pull-in CEO Emmanuel Loheac said, “We’ve had incredible success with the brand globally and have some great concept stores worldwide at key retail locations including Paris, LA, New York, St Tropez, and soon Ibiza. We are really excited about launching directly into the UK market and are sure Coffin on Cake will be integral in assisting us with our development there”.
Born in 2000 out of Hossegor, Europe’s surfing capital, Pull-in has become the market leader for underwear in the street fashion sector with it’s products conveyed throughout the world by a team of charismatic professional athletes and celebrity fans of the brand’s philosophy. Pull-in is renowned for creating underwear for men and women with a high-tech and uniquely fashion-forward influence with the brands products being seen on legends including Zinedine Zidane, Franck Ribery, DJ Bob Sinclair, and Oscar winning actor Micky Rouke. Guillaume BACHé, Marketing Manager for Pull-in, said “We are really excited to begin to work with Coffin on Cake because we have a great potential in the UK and they have a lot of opportunities to make Pull-in so huge there! They will help us with product placements on VIP’s like we do with Pull-in all around the world and work closely with all fashion and core magazines”.
Speaking about the account win Coffin on Cake Director Dean Bennett said, “Pull-in create some amazing products and their global growth and brand influence is second to none, they have a huge opportunity to develop their brand in the UK and we are really excited to be supporting Pull-in with this development and look forward to beginning work immediately.”
Coffin on Cake will be presenting Pull-in’s forward and in-season collections at their upcoming media open day on the 22nd of April at Pleasant Studio, Clerkenwell, London. For all media enquiries contact: press@coffinoncake.com.
Visit www.store.pull-in.com to experience Pull-in products first hand. For more information, visit www.pull-in.com