We are thrilled to announce that following an eight-way pitch Alpinestars, the world’s leading motorsports clothing brand, have appointed Coffin on Cake PR to handle all UK press office activity for its exceptional range of heritage inspired casual clothing.Coffin on Cake will engage activity from 1st April 2009 and plans to develop the reach and exposure of Alpinestars fashion clothing by utilising the brands phenomenal history and it’s incredible success in motorsports globally. Coffin on Cake's Dean Bennett said, “We’re incredibly excited to be working with Alpinestars, the brands achievements are astounding and when you experience both their global positioning through the worlds most visible sports and their dedication to exceptional products you realize the magnitude of the brands influence”.
Alpinestars list of champions includes Travis Pastrana, Jenson Button, Casey Stoner, and Ben Spies each of whom continue to rely on the brands innovative products to perform at the peak of their ability and supports leading athletes from Surf, BMX, Skate, MTB, and Wake, including skateboarder Pier Luc Gagnon and WCT surfer Nathaniel Curran.
This commitment to excellence in product design, manufacturing, and attention to detail now transfers onto the street through Alpinestars trend-led casual collections which have already won many celebrity fashion fans including Pharell Williams, Tyson Beckford, Blake Lively, Kirsten Dunst, Akon, and Jay Kay.
Coffin on Cake will present the Alpinestars Fall’09 collection at our upcoming media open day on the 22nd of April at Pleasant Studio, Clerkenwell, London, for all enquiries contact: press@coffinoncake.com
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